Le Coq Sportif is one of those brands that are always concerned, in addition to care the most of their designs, to provide an innovative and appropriate subject to the spirit that the company espouses. When they are not oriented capsule collections cycling world, intends to make a revival of better times with new models based on ancient designs had their time of glory years.
Therefore, in this atmosphere of quiet melancholy aesthetic, Tours and Milios models, Become the protagonists of this new campaign certainly knows more than ever the coveted retro-runners.
These two models, Tours and Milos are inspired by the shoes that became the signature icon in the 80 years. On the one hand, Milos commitment to tricolor combination blue, red and white which has become one of the identifying symbols of the signature.
On the other hand, prefers Tours red and yellow power against a background in different shades of blue for their designs will attract Vintage bright colors and the widest possible audience.